01 Product leader · personalization & growth
Read the ground, identify the figure.
PRODUCT LEADERSHIP| GROWTH-HACKING| UNIT ECONOMICS
all things value: creation → delivery → capture → scaling
AD·OS—1 self
GROUND SIGNAL OUT
CONCEPT DEEPTECH
open to projects & advisory
Personalization at scale . ML turned into real money.
Sber · Magnit OMNI. GMV, ARPPU, reach, retention.
20M+ MAU led
10× vs control
11+ products
20M peak readout
PERS individual offers by ML; 1,068 categories per customer
GROW one-week hypothesis pipeline; 20+ tests / 6 mo, 7 scaled
ECON per-customer P&L; investment cut, ARPPU held
ML×LAW recsys transformers; rules template adopted ecosystem-wide
↑ flip MODE · concept states the claim, deeptech shows how it is built